Guest Speaker - David Alpern

Last Thursday on 12/7 we had David Alpern come back as a guest speaker. He discussed Search Engine Optimization and different advertising and promotion avenues online. He also discussed Search Engine Marketing.

Search Engine Optimization can be achieved though increased “popularity” of the website. Building links and selecting the right meta tags and keys words for the site is important.

We also covered different promotions and call to actions online. There are CPC (Cost-Per-Click) or PPC (Pay-Per-Click) campaigns, which are exactly the same. There are also pay-per-call campaigns available for businesses with or with out websites.

David explained that you must have a goal for any Search Engine Marketing plan. Objectives should also be placed so some form of measurement can be made. One interesting fact is that yahoo has recently allowed paid advertising to show up in the organic search fields. Google has chosen not to practice this; however, it will be interesting to see what develops.