Assignment 1 - Why Blog?

There are a number of uses that businesses and organizations may have for blogs. The following is a small list:

Organizations
o Communications
o Important updates or changes
o Receive constructive feedback from employees or members
Marketing
o New product/service release – create buzz
o Create Brand Loyalty
o Marketing research – find if a product or service has potential

Blogs should not look or feel like traditional advertising. The reason why people respond to blogs is because they seem genuine. Fellow bloggers want to believe they are reading blogs from actual people with real opinions. The audience following of blogs would diminish if readers knew a particular blog was simply advertising. Blogs should not be polished like it would be for a press release done by an agency. It is a different kind of communications.

Blogs are not a fad. They will change and evolve through time. Furthermore, there will increasingly be a place in marketing for blogs. As the number of internet users and the sophistication of use increases, blogs will see an increase as well.

I would not mind the marketing department here at CSULB to develop a blog. However, I don’t think there would be an immediate following. It would take some time before students would find interest on issues involving the college of business. With that said, I’d like to see blogs like what topics students would like to learn about. This way we get some feedback between faculty and students about the kind of classes and topics we are interested in.